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SE4's Leading Independent Agent

The Selling Process

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The Valuation

We are committed to providing you a true, fair and realistic valuation of your property. We won't over-value it, and we most certainly won't under-value it. We will show you properties which are for sale or that have been sold that are comparable to yours to help give you a better idea of what price you should be looking achieve. Click Here to book a Free Valuation.


The Instruction

 This is when you instruct us to sell your property for you. We will prepare full colour particulars with floor plans and quality photography as standard to bring your property to market place in the best possible light. Once you have approved them and signed your agency agreement, will we commence full marketing.


Sole, Joint or Multi Agency?

 Sole Agency is when you instruct just one agent to sell your property, usually for a fixed period of time. This is beneficial to you as you pay a lesser fee and you have the dedicated attention of one agent.
 Joint Agency is when you have two agents working on your behalf
 Multi Agency: is when three or more agents work on your behalf to sell your property. Joint and Multi Agency will normally attract a higher commission fee than Sole Agency.


Energy Performance Certificates (EPCs)

These give information on how to make your home more energy efficient and reduce carbon dioxide emissions. All homes bought, sold or rented require an EPC - we can arrange this for you.



Your property will appear on our own website as well as popular property portals such as Rightmove, Primelocation, Find a property, Zoopla and several other property portals. We invest heavily in online advertising to ensure that your property receives maximum exposure. We also advertise in the local press, and of the most effective forms of advertising is still a 'For Sale' sign. Our prominent office is located on Brockley Road, near Crofton Park station with vast amounts of passing trade. We also have a large database of dedicated buyers who have entrusted us with the task of finding them their dream home!



Our dedicated team will manage the entire viewing process - you can leave keys with us or give us access to accompany all viewings. We have found that this provides a good opportunity for us to gauge the viewer's instant reaction and gather feedback for us to pass on to you. Generally viewings are more successful when the owner is not present.


Open days

Some properties will benefit from hosting 'open days'. This is when we allocate one day or specific time slot for all initial viewings to hopefully encourage multiple offers and higher prices. Please contact us for more details.



Sometimes purchasers are more honest without the home-owner present, which helps us give you more accurate feedback. We promise to give you feedback after every viewing. In addition, we will send you regular marketing reports, which detail how many times your property has been viewed online and how many times the details have been downloaded, along with any other general feedback or advice.



Our aim is for you to start receiving offers on your property within the shortest time of us commencing marketing. We will advise you of the buyer's position so you can make an informed decision as to how to proceed. All purchasers will have their financial information clarified by our independent advisor prior to a sale being confirmed.


Property chain

Now you are under offer, if you are not buying a new property, this is commonly known as 'end of chain'. If you are buying a property, and/or your buyer has a property to sell, then we get into a chain situation. Our job is to verify the strength of that chain, which is crucial in trying to determine how long your move will take and the likelihood of it reaching completion. Typically a sale will take 2-3 months to complete from this point. This can vary depending if the properties being sold are leasehold or freehold.


Exchange and Completion

Once we have secured a buyer for you, we remain on hand to 'chase' the sale through to exchange. This is the point when legal contracts have been exchanged between the two parties and a deposit is normally paid of between 5% and 10%. It is at this point that a date for completion (moving date) is set. On this day, the solicitors will transfer the remainder of the funds and once they have been received, they will permit us to release the keys to your buyer.

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